Watch this:
Wow.
Now imagine yourself in the shoes of Autodesk management. You have hundreds of thousands of people who want to enter the 3DCG industry. You tell your shareholders: "Hey, let's take away professional and entry-level perpetual Software licenses and give our customers subscription as the only option. Yeah, subscriptions. The worst possible thing for a freelancer. What a great idea! It will sure stand the test of time!"
Now tell me: after a myriad of amazing Blender updates, more and more companies becoming sponsors of the Blender foundation, and now NVIDIA with their RTX + AI denoiser integrated into the Software this well...
Tell me how many more potential Autodesk clients will turn to Blender to never look back?
Don't ask me why my mind immediately went to Autodesk of all things... Probably because I will never forgive them for killing off Softimage and afterwards going subscription-only route.
Ahem, excuse me. Anyway...
Well done, Blender and NVIDIA!