viral marketing

Posted in Industry news on May 03, 2019

First and foremost: I'm not a big Sonic fan. All I know about Sonic is that there were "two and a half" incarnations of the character in the games:

• 2D. For example in my all-time favorites on Genesis: Sonic the Hedgehog 2 and 3.
  
  
• "Classic" 3D Sonic.
  
  
• "Rad" 3D Sonic. The one they've been using for the last... 5+ years, I believe.
  
  

Compare the three well-known designs:

I'm sure this is not news to you. Just like the fact that we now have this one from the April Sonic the Hedgehog movie trailer:

...you can imagine how the internet reacted to this.

Not. Well.

Read more